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Sjálfstæði!

Iceland is obsessed with sjálfstæði (=independence).

It is the argument to end every argument:
Whaling might not be a good idea -> but sjálfstæði!
Let us have a discussion about an entry into the EU -> but sjálfstæði!

It is the major self definition of Icelandic culture:
See Laxness "Independent People" for a deconstruction. Though written well before 2008 it showcases how the culture of obsession with sjálfstæði! was one of the contributors of the economic crisis in Iceland.

Finally it can be used to advertise anything, like microwave food:

1944, food for independent Icelanders

Sjálfstæði!
Posted on - Categories: Iceland


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